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New Product Announcements - July 30, 1998

FORMULAPre-amp

Mesa/Boogie Ltd. is pleased to announce the release of the long awaited FORMULA Pre-Amp, much improved successor to the classic STUDIO Pre-Amp built in the mid-eighties that defined affordable tube rack tone.  This new offering shows up on a leaner one-rack space chassis and yet, manages to boast an additional channel.

formula

Taking overall sonic direction from the Mesa Heartbreaker, the FORMULA's Rhythm channel is undeniably black face, clipping sweetly when pushed.  It also incorporates a pull Boost on the Gain control for heavier sounds.  Lead 1 starts out purring - very capable of furry chording, and continues on up to a violin-inspired, liquid gain voice.  Lead 2 shares the rotary tone controls with Lead 1 and allows you to auto-insert the 5 Band Graphic EQ. The independent Gain/Master harness allows the tighter, more urgent nature of Lead 2 to be fully maximized while roaming between the stinging, low gain bluesy region and a blistering high gain frontier.

What really sets the FORMULA apart from other pre-amps before it is not the amazing tone and versatility for live applications, but rather that it was - from the inception - a recording pre-amp.  The development of a new type of recording circuit that responds in frequency to dynamic fluctuations in the same way a power amp and speaker do, caused the emphasis to be shifted early on in development toward the studio.  The uncanny ability to recreate not only the sound of a great power section and cab, but also more importantly the feel of a great rig - makes the FORMULA a must-have "bolt-in" for any control room.   This Wide-Track recording circuitry aboard the FORMULA makes recording direct guitar truly fun again through convenience and inspiration.

FORMULA Features:

  • 1 Rack Space
  • 5 x 12AX7
  • 3 Channels with Independent Gain & Master Controls
  • 4 Modes via Pull Boost on Rhythm Channel
  • Assignable 5 Band Graphic EQ
  • Parallel FX Loop with Mix Control
  • Wide Track, Dual Recording Circuitry - Low Gain & High Gain Circuits
  • Stereo Main and Recording Outputs
  • External Switching Ports
  • 4-Button Foot Controller - Channel Select 1, 2 & 3 and EQ Select

For pricing and additional information, please contact your local MESA/Boogie Dealer.  All specifications and pricing are subject to change without notice.       

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